Rita Ora's new music video pulls together the best talent Eastern Europe has to offer
Queer pop Icon, Rita Ora's new music celebrates Eastern-European talent and culture in her spectacular short film and EP.
“It was so amazing to be able to mix all these cultures together and come up with a body of work that’s a world of its own.”
The short film incorporates three tracks from the EP titled 'Bang,' which was filmed in Bulgaria, using iconic, brutalist locations like the Buzludzha.
The track was also produced by Imanbek, who is from Kazakhstan.
“Shooting the film in Bulgaria gave me a chance to showcase the incredible architecture, epic scenery and historic landmarks. I’m so excited to be able to share the beauty of this part of the world and just pay homage to my history.”
Bulgarian queer activist, journalist and dancer, Kosta Karakashyan helped with the choreography. Whilst her traditional outfit was handmade in Kosovo by designer Valdrin Sahiti.
"It was a real honour to be able to wear a handmade traditional Albanian outfit designed by the incredible Valdrin Sahiti."
It is common practice for the worlds biggest Pop Stars to film their videos in Eastern Europe. Recently, FKA Twigs shot the visual masterpiece 'Cellophane' in Kyiv, Ukraine.
Although, Rita Ora has always championed Eastern European culture and heritage. She has Albanian parents but was born and raised in Pristina, Kosovo. In 2015 Rita was made an honorary ambassador of Kosovo, after it was announced that her family fled persecution in Kosovo and started a new life in London, UK.
A committed touch bearer of Albanian and Kosovar culture, Rita shot her 2015 music video for hit 'Shine Ya Light' in Pristina, Kosovo.
Dua Lipa, Bebe Rexha, Ava Max and Rita Ora — some of the worlds biggest pop stars are now from the Albanian and Kosovo region. It's empowering to see Rita Ora embracing her heritage, celebrating culture, and utilizing the queer talent that the region has to offer.